Revamp your small business’s marketing strategy on a limited budget

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It’s true that established companies have enough resources. And you may feel inferior when it comes to competing with their marketing strategies. However, you should also know that communication has changed over the last two decades and so have the opportunities to grow a business. If you have a limited budget, you shouldn’t be afraid of implementing that low-cost marketing strategy. Here are some ways you can market your business with this kind of budget.

Go social

Social media has revolutionized everything today. Platforms such as Facebook, Twitter, Instagram, and the others are all avenues you can use to promote your business. Almost everyone is on these platforms, and you can use them to advertise your business. Furthermore, it is one of the cheapest ways of marketing your business.


Getting out there and meeting people is a great way of marketing your business, whether it’s at a community event or an industry expo. When you meet them, remember to tell them about your business and what you do, and have some freebies on hand which they can take away from your encounter.

Create valuable content

Customers love to read engaging content but so does Google. Some of the easiest ways you can create and share content are through blogging, designing infographics, creating videos, or guest blogging on authority sites. You will soon realize significant traffic on your website.


People love gifts. Gifts can quickly help you build brand awareness, goodwill, and connect your business with potential clients. You don’t need expensive gifts. Physical gifts such as key chains, custom promo tumblers, pens, custom mugs, smartphones wipes, custom waterbottles, and fridge magnets, among others, are always popular. Remember these gifts should have business advertising such as your logo and name and ideally tie into your business in some way. For example, if you want to highlight your eco-friendly credentials, promotional water bottles are a great way to encourage people to ditch the plastic and show your commitment to cutting waste.

Help others while also helping yourself

All marketing efforts should connect with an audience. Some of the ways you can help others by also promoting your business include provision of useful information that educates an audience. At the end of it all, you will have positioned yourself as the solution. Platforms such as Quora allow you to answer such questions and build an audience base.

At, we help businesses revamp their marketing strategies with custom promotional drinkware. Contact us today and let us help you boost your marketing initiatives.

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