Niche marketing: the benefits and drawbacks

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When it comes to selling custom drinkware, it may seem challenging to find ground in what at times seems to be an oversaturated market. With new brands springing up left and right, the question may arise: how do I stay relevant in a highly competitive space? One great way to do this is by catering to a niche market. As …

Outpace the competition with “free” custom beverageware during the winter holidays

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Every business owner knows that the days around traditional and modern winter holidays and sales events are prime shopping times for consumers. Certain promotional strategies work better than others year after year, including free giveaway strategies. These strategies help improve brand recognition, increase offline and online traffic, generate positive and trending public buzz and create customer loyalty. Business owners who …

Include custom tumblers among your trade show giveaways

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It is estimated that at least 80% of people who receive promotional giveaways always remember the name of the advertiser who gave the product to them. You should, therefore, step up your marketing efforts with branded custom promo tumblers for your trade shows. As a company, we are sturdy advocates of staying hydrated and caffeinated at all times. There are …

Build customer loyalty with branded coffee mugs

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In business, whether you run a restaurant, coffee shop, or any other niche company, repeat customers are very important. You may put in place a program to find new customers, but the bulk of your business’s profits will come from repeat customers. With many U.S. residents drinking coffee, this is a big industry to venture. However, this does not mean …

5 custom label mistakes to avoid

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Despite the numerous pieces of information and guidelines available online, we still see customers make errors when creating their custom labels. Well thought out custom labels may appear perfect on your computer screen, but printing problems may interfere with the final product quality. Here are five mistakes that we see often and hope that you will avoid them in the …